Whether you are a small or large, business’ cannot ignore the significant impact of daily mobile use and mobile purchasing, especially given the fact that “85 percent of Americans surveyed said that mobile devices are a central part of their everyday lives, according to Salesforce.” With over 1 billion monthly active users using social sites like Facebook, it is the perfect platform for reaching a high volume of active buyers on the go. Millions of people search online every day and are potential customers, you would never be able to achieve this in the offline world.
Content Marketing is the new form of reaching your target market and creating that moment for your customer to do a call -to- action. It may be a sign up form, a purchase of a product, or simple creating awareness for a specific status update.